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Quality

Calibrating with Customers: Labtime with Joel

June 21, 2023

  One of the challenges we all face in the coffee industry is calibrating with customers on the taste of a coffee: what they mean when they use specific words,…

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Quality

Calibrating a Global Cupping Team: Labtime with Joel

February 21, 2023

At Red Fox, our coffee program relies from start to finish on a team of globally-distributed cuppers working simultaneously on shared standards. From the initial purchasing process, to the quality…

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Interviews

Red Fox’s Fabian Viveros León Talks QC, Mexico, & Covid-19

October 28, 2020

A third generation coffee worker, Red Fox’s Fabian Viveros León learned about coffee cultivation, quality control, and trading from his father in Huila, Colombia, starting at a young age. Currently…

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Sourcing

Logistics Are Quality

March 5, 2020

Logistics are not just as important as quality: they are key to the actual delivered cup quality your customers see. Once harvested and processed, every coffee has a certain quality…

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Quality

Scaling Quality: Sample Roasting

February 6, 2020

Tasting coffee is the foundation of any high-quality coffee sourcing company, and you can’t taste coffee unless you roast it. Different companies take different approaches to sample roasting, but the…

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Quality

Sample Roasting

February 4, 2020

This piece was originally published here in 2016 and shares some general principles, specifics, and best practices. To learn more about our current sample roasting program, click here.  Hi folks,…

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Quality

Age in Coffee: A Primer

August 15, 2019

Coffee is a seed, and like any other produce, it is perishable—meaning that even the very best, most shelf-stable coffees on the planet will eventually show their age. Coffee shelf-lives…

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Quality

Scaling Quality: Signal Detection Cupping

June 13, 2019

At Red Fox, our very small team cups a veritable ton of coffee. Whereas another importer might cup a single representative sample to purchase multiple containers from a coop, we…

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