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Quality

Agaro’s Long Bloom: Labtime with Joel

November 1, 2023

Coffee is a living plant, and like other living things, it has an innate life cycle. We’ve talked about age in coffee before—what causes coffee to age, what age tastes…

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Quality

Why Forward Booking is a Powerful Tool

September 12, 2023

Forward booking, also called forward contracting, is a powerful tool—especially when you do it with Red Fox. It allows everyone, from individual smallholder farmers to producer association leaders to Red…

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Quality

Calibrating with Customers: Labtime with Joel

June 21, 2023

  One of the challenges we all face in the coffee industry is calibrating with customers on the taste of a coffee: what they mean when they use specific words,…

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Sourcing

Oaxaca: Truly Classic Coffees, An Endangered Species

April 24, 2023

Notes on Oaxaca coffees from Red Fox Mexico sourcing & sales lead Adam McClellan When we first started sourcing Oaxaca coffees, I felt that part of our efforts were to…

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Quality

Calibrating a Global Cupping Team: Labtime with Joel

February 21, 2023

At Red Fox, our coffee program relies from start to finish on a team of globally-distributed cuppers working simultaneously on shared standards. From the initial purchasing process, to the quality…

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Quality

Why we Switched to Roest: Labtime with Joel

December 13, 2022

When you’re a coffee buyer, sample roast quality and consistency are key. As a green coffee sourcing and trading company, we roast a ton of samples and make major decisions…

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Quality

Scaling Quality: Sample Roasting

February 6, 2020

Tasting coffee is the foundation of any high-quality coffee sourcing company, and you can’t taste coffee unless you roast it. Different companies take different approaches to sample roasting, but the…

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Quality

Sample Roasting

February 4, 2020

This piece was originally published here in 2016 and shares some general principles, specifics, and best practices. To learn more about our current sample roasting program, click here.  Hi folks,…

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Quality

Age in Coffee: A Primer

August 15, 2019

Coffee is a seed, and like any other produce, it is perishable—meaning that even the very best, most shelf-stable coffees on the planet will eventually show their age. Coffee shelf-lives…

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