We were lucky to get a chance to sit down with Tibed Yujra, a long-time partner in Puno, Peru, in the Foxhole for a conversation about his work in organizing a new producer association, Puno’s recent harvest, and the challenges posed to both by the Covid-19 pandemic. For more background on Puno’s history and Tibed’s role, click here.
Aleco Chigounis: Hello everyone, welcome back to the Foxhole! We have a very special episode for everyone today. I am joined by my talented co-host Ali Newcomb. Ali is the managing director of our export and sourcing operations in Lima, Peru and Oaxaca, Mexico. Welcome Ali! How is the weather in Lima?
Ali Newcomb: Good, very good.
Aleco: We also have a very special guest today, Tibed Yujra. Tibed is a former Red Fox employee, who left to start his own producer association and sourcing operation in Puno. Tibed has been a very close friend of mine personally for well over a decade and has a really amazing professional career history, and he’ll tell us all about everything he’s done back then and what he’s doing now. Welcome Tibed!
Tibed Yujra: Thank you so much Aleco for the invitation.
Aleco: It is a pleasure, my friend. It has been a long time. How is everything in Putina?
Tibed: Always good, we are all good, very good here.
Aleco: It is important to know by the way folks, that Tibed is joining us from Putina Punco, deep in the Sandia Valley way out in the producer area just above town, in a little hamlet called Chorrillos. Tibed, can you tell us a little bit about your family, where you are from? I know you have gone from the plateau to the jungle and everywhere.
Tibed: My family came from the mountain range of Puno, and the majority of the people who settled in the jungle of Tambopata where I live, they are also from the mountain range. My parents settled there years ago. I was raised there and have lived there since. Then and now, my family has always been in the coffee world, and that’s why it so much.
Aleco: That’s good, and Tambopata is the jungle where you find all the coffee of the Sandia Valley, or no?
Tibed: Not only in Tambopata. We have two valleys: Tambopata, and the other one is called Inambari.
Aleco: And that is where your family is from and where the famous area of Tunquimayo is, no?
Aleco: That is good. Can you tell us a little bit about your professional story? How did you start in the coffee industry? And how did you get from there to here in the present?
Tibed: Yes, it’s a long story. Basically, it started with my parents. They started producing coffee in this jungle and I started working with them, to see how the coffee grew, how the production works, how the export companies work—the ones that existed here during those times like Cecovasa and other cooperatives. Now that my parents are older, they moved to the mountain range, to be more comfortable and take care of their health. And so, that is how I started. I then started working in Cecovasa almost 11 years ago. Sometimes I worked in the warehouses and sometimes quality control in the laboratories. After I left Cecovasa, I went to work for a nonprofit in Haiti called Veterinarians Without Borders. I helped a lot of Haitian producers to improve their coffee quality during those times. After that, I started working at Red Fox alongside Aleco, and with everyone in the team that are still working there.
Aleco: That is so good! A question, how long were you working for the group of the vets in Haiti?
Tibed: About two years.
Aleco: I remember when you and I met the first time in Putina, sampling something like 200 coffees in only two days. 48 hours cupping like crazy, and we became very close friends over there. But after, you left to go to Haiti, and to go work at other levels as more of a consultant. Then we met again in Incahuasi, right?
Tibed: Exactly! Yes, I worked at a cooperative in Incahuasi for a term as a consultant, and we saw each other then too, when I was finishing the consulting work there.
Aleco: It made me really happy seeing you again. From there, we went together to the future, no?
Tibed: Yes, exactly!
Ali: Tibed, I wanted to ask you—we are very excited, with everything that you have initiated this year, your new project in Puno. I wanted to know if you could tell us a little bit about this project, and how it has been?
Tibed: Yes. The fact is that there are many producers, and despite all the effort that they put in at the farm level, they don’t receive the appreciation or money they deserve, and that is the reason why we have started to build an association to help the producers. So they can receive a fair price for the quality of their coffee. It’s a huge endeavor to cultivate the coffee, it’s not an easy task. I also have a farm, and it’s very complicated to produce specialty coffees. It is intense, the reality of a producer, and I think that work needs to be rewarded. That’s why we started this project: to put together a group of producers, organize them into an association, and allow them to export their own coffees, and so they can receive a fair price for the quality of their coffees and their work.
Ali: And how has it been? Because, you started this in full pandemic, and even though you’ve known a lot of these producers for years, you’ve started from zero this year. All the social parts, talking to folks about all the work that you were going to do, the logistics of it, tell us a little bit about how you’ve been working this year?
Tibed: Well, for me, it has been very complicated basically because of the pandemic, because it was really difficult to travel or even communicate with the producers. The producers themselves were afraid, so they didn’t want to receive visitors. In general, it’s helped me a lot to know many of the producers of the area of Sandia. Both valleys, in Tambopata and Inambari, and this is the reason why they have trusted me so much. I think it’s fundamental. Definitely there have been a lot of roadblocks, but I think we’ve achieved something.
Ali: Yes, we are trying the samples of the first container and they are spectacular.
Tibed: It makes me really happy to hear this.
Aleco: You have done an excellent job getting the best producers. Better than ever before. The coffees of the producers that we have been buying for the last 10 years or so. Good job!
Ali: Can you tell us more about the challenges that come from your specific location? Because you are working in a place that is very remote, where there aren’t any banks. What challenges have you had in that area, with financials and logistics?
Tibed: Yes, indeed, it is very difficult. The financial area especially, because it’s so fundamental to try to cushion the finances of the producer. They don’t have the luxury to be able to simply give you their coffees and trust that you’ll pay them later. They need some upfront payment. So, this part has been very complicated. As you know well, this area is very far away from the city, the trip is very long, and since there aren’t banks there, we have to try to transport the money safely and avoid theft and other obstacles.
Aleco: Coffee production in Puno has a very interesting history, all the trading and commerce of the coffee, doesn’t it?
Tibed: Yes, it’s very different. I have been in various countries, and I know, like for example in Honduras, the production and transport from the farm to the port is so close that it doesn’t take more than 4 or 5 hours of travel. But this area is so remote. Imagine it, from Putina Puno to the production zone of many producers, and we are not talking about its total, some producers are 6 hours away, some others 8 hours, and then from there to the port or to the processing plant that is located in Lima. It is very far, and we are talking near 40 hours of travel for the coffee, and that is very far, I think is the most isolated part in the world of coffee, if I am not mistaken.
Aleco: I always tell the story of one time that you and I were in Pilcopata. It was many years ago but, many years ago. We were visiting someone, and we happened to see Mr. Ciriaco Quispe taking his coffee down bag by bag in a wooden wheelbarrow. His farm is almost a whole hour of walking straight up. It is difficult. And I can’t even imagine how to bring down 100lb bags in one of those wheelbarrows. Bag by bag, it has to take hours. Even days, no? It is insane. So, it’s not just a matter of where the production is, but how to get to the town as well. It’s incredible, I’ve never seen something like that in my life.
Tibed: Yes, the topography is rugged. And making a wrong move while carrying the wheelbarrows, one can get injured or worse.
Ali: How do you do it Tibed, this year? Did you go and pick up? Did you have a meeting point where the producers would come and deliver to you?
Tibed: This year we had a temporary meeting point where Silvia has helped us a lot. She is a long time friend who’s also a coffee taster. So, that is the agreement that we made in the production area. But we also had a warehouse that we rented in the city of Juliaca.
Ali: And from your warehouse to Juliaca, how many hours are in between?
Tibed: Well, by truck, it is about 14 hours.
Ali: That means just one way, no?
Tibed: Exactly, one way only.
Aleco: Can you tell us about your famous wife? Delia, winner of a great place in the Cup of Excellence competition last year and a renowned producer of the highest quality coffee?
Tibed: Yes, my wife Delia and I started this growing project because we wanted to know the true effort of producing high quality coffee and be able to experience it with our own hands. You can see it in a book, or you can see it in biographies, whatever is written can say something, and something different is what you truly go through and work on. It is very difficult growing specialty coffee and at the same time, it’s a passion, and this is the reason why we started with the farm so we could experience all this. And to explain what truly happens in the farms and how we can actually improve the quality of the coffee for other producers in the community. That’s why we entered Cup of Excellence. Delia’s coffee, our coffee, ended in 11th place. We hope to be able to compete again in the upcoming years and see what happens. To see if we can win, that is also the goal, no?
Aleco: Yes, I would say we know a lot of the stories of the coffees of well-known Puno producers like Ciriaco and Raul Mamani, Benjamin Peralta, and Wilson Sucaticona of course. And Abdon and Juan Quilla, but Delia’s coffee has added a higher level of quality. That amazing coffee. It is one of the best coffees in the entire continent of South America.
Tibed: Wow! Thank you for your appreciation for our coffee, it makes me really happy, and believe me, my wife is really happy for this as well.
Aleco: Yes, well we thank you so much Tibed, and say hello to her from us please.
Tibed: Of course, that I will do.
Aleco: Ali, what else?
Ali: Well, I’m just thinking you’ve had so many experiences, Tibed
Tibed: Yes. It will take me a life to tell you all of them.
Ali: What has been your favorite part of the farming project that you have with Delia? It seems like you started it primarily to learn from the experience, no? What did you get out of it and what have you enjoyed from it?
Tibed: Yes. In the farm we have many varieties, so that we can see the behavior of the different varieties. There are varieties that are very demanding in the fertilization, there are varieties that are strong and resilient. That is essential to know because, as a producer, if I want to produce specialty coffees, I have to manage my geographic location, I have to look for a good variety, so that knowledge is essential. The farm has taught me all that. What I like most is seeing the differences between all these varieties. I like it a lot because we’re also the ones who apply the fermentation in wet milling, and being able to experience the fermentation to see how it helps us. It’s complicated to use this method. It is very delicate, and just one mistake can damage the entire harvest of the day.
Aleco: A question about the varieties: what variety does best in the microclimate of Tunqui and Putina Punco and all the area of Tambopata?
Tibed: The bourbons.
Aleco: The bourbons, yeah. It is a very popular one in the area, no? It is something so special. It has floral flavors like the ones from Ethiopia.
Ali: Tibed, I wanted to ask you, you have 3 kids, right?
Tibed: Yes, exactly!
Ali: And they have grown there in the ranch cultivating coffee with you all.
Tibed: Yes, during the pandemic yes. They have been here together with us.
Ali: And would you like for them, when they are grown, to be coffee producers? Or for them to do something else?
Tibed: It is a little bit difficult for me to say that because, I can imagine, each of my kids may have other likes, so for me personally, I think it would be good that they would be involved in the coffee world, but I think each of them will decide their own destiny, their own likes. Maybe one wants to be a doctor, or maybe another profession, I don’t know, they might not be involved with the coffee. Maybe they don’t like the world of the coffees but at the end of the day, they will walk their own way. But for me, personally, I would really like that.
Ali: Beautiful outcome.
Aleco: Well, then, is there anything you want to ask us or say to us?
Tibed: Yes, I am very happy to be part of the coffee world. It is my passion, and what I am doing is what I love. The world of coffee doesn’t have borders or a limit, and I think that, beyond borders, we find the world of the coffee growers, of the entire world. I think that we have to communicate with producers, and help the producers to get the best prices for their coffees, and for me, personally, I would be really happy with this.
Thanks to Aleco for helping me during the 5 years in Red Fox and for knowing so much about the world of the coffee. When I left Cecovasa, I thought I knew it all. Then, I realized that that wasn’t the case, and that there was much more. I think the world of the coffees is very ample and there is a lot to learn. And thank you very much.
Aleco: Beautiful Tibed, thank you very much. You will always be part of the Red Fox family. And you will always be my brother as well. Thank you very much for your time, and for sharing the stories with us. Ali, I don’t know if you have anything else.
Ali: No, thank you so much Tibed, I hope you have a beautiful afternoon.
Tibed: Ok, thank you so much to you too.
Aleco: Thank you! Bye!
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