Red Fox Logistics: Jajaira Guerrero is Key

As a green coffee company, Red Fox has always had a particular focus on logistics as a critical factor in coffee quality and utility—coffee delivered on time after as little transit as possible as close as possible to the original harvested crop, that comes exactly when customers expect and need it to, is coffee at its most valuable. As Covid-19 scrambled global logistics in every way imaginable over the last 2+ years, it’s a critical arena in which we’ve further doubled down. There’s a lot that’s gone into that process, and the work and systems of Logistics Manager Jajaira Guerrero have been key.


Now more than ever, constant effective communication from the cooperative level all the way through shipping is essential to moving coffee. Logistics Manager Jajaira Guerrero owns this task and has made it so that in a year where it can take over 20 days to get a booking where in previous years it would have taken one, we’re tracking very close to our shipping timelines and can consistently and accurately project when and where coffees are moving. 

As soon as we’re ready to start moving a coffee, Jajaira starts by communicating with the coop about how individual samples they’ve sent us have been bulked together into contracts or individual shipped lots. She then works with them to coordinate the timing of the transportation in order to keep the coffee in the best possible climatic conditions for as long as possible before they move into Lima—which means also coordinating when the mill and ship dates are.  

She gets the coffee to Lima and coordinates dry milling with both the dry mill team and our team, including prep specifications for the mill and on-site supervision by our staff. 

After that, the heaviest pieces of logistics have to come into play: handling customs, getting containers inspected for phytosanitary certifications, making sure containers get loaded and moved to port at the proper time, and making sure the vessel gets loaded and shipped on time. All of that is impossible without constant and transparent communication. Throughout this process, our team is also kept aware of where coffees are within their journey by both active communication and cloud-based databases. 


Another critical factor in shipping effectively in 2022 is the efficiencies Jajaira has helped create for our team. With an employment background including customs management, freight forwarding agencies, traffic for a large importer/exporter, and working directly with a coop for five years, Jajaira understands all sides of the process and brings that knowledge to the rest of the team. 

One of the main efficiencies Jajaira has built into our systems is how we work with coops in exportation. We consolidate coffees from different producer groups into a single container and then work directly with coop leaders to determine who’s the designated exporter at the time. We’re also certified as an exporter in Peru, but exporting is a critical metric for the coops we work with in terms of how they measure their own success. So in order to make sure every group we work with gets to meet this metric, we rotate between coops and coordinate who is listed as the exporter—most importantly, while getting all the different groups into one container and getting it moving as a consolidated shipment. There’s a lot of work that goes into that in terms of figuring out and dividing up costs and making sure all documents are in order and in the right place. That’s allowed us to move coffee a lot faster while also maximizing and optimizing container space, which is more valuable than ever and not looking to become less valuable any time soon. 

This strategy allows us further agility in that we don’t have to wait until we have enough coffee from one coop before we can move the container—instead, we can compose a container from up to five coops headed to a single destination while still meeting coops’ exportation needs.


In addition to the previous systemization of multi-coop exporting, Jajaira helped move us into getting individual ICO numbers for each lot which is an immense help in staying organized and fully traceable when coffees arrive at the warehouse in the US. It wouldn’t be possible to ship mixed containers in this way if we didn’t have a great system for tracking them, and not only has this increased efficiency, it’s helped us go even deeper on traceability. 

Challenges & Persistence

We’ve covered it extensively in our Harvest & Shipment Updates, but the container shortage and compounding logistics struggles at every level starting in 2020 and snowballing through the present have made persistence a key attribute in effective logistics. The container shortage has had a trickle down effect on literally everything. 

For some context on the most recent Peru season, the Peru coffee shipping season starts in March—that’s long before our shipping season starts, but what it means is that the container shortage had already jammed up everything by the time we even began our season. Not just getting bookings for shipping but even getting dry mill slots was challenging—we’ve continuously been able to leverage our relationships and get priority in the dry mill but it’s still a bottleneck where it hasn’t been in the past. The same shortages the US is experiencing with truckers was exacerbated in Peru: what was already a really intense season for milling and shipping nationwide compounded by a limited number of truckers and dry mills (especially in our case where we partner closely with just a couple dry mills who mill microlots) led us into a tighter and more expensive competition for just about everything pre-export within our limited time frame. Even little things like getting bags marked became more competitive than it ever had been. Other surprises like the large earthquake in Amazonas led to collapsed roads, adding even more challenges. 

With all of those already tightly linked processes backlogged, the rainy season, which we would usually only see at the tail-end of our shipping season, brought its own set of complications, including mudslides leading to platform collapses. At a similar point, grape and mango season begin, increasing competition for refrigerator (“reefer”) containers. Doing things later makes things trickier—these challenges always exist, but usually only at the very end of our season. This year was different. And of course, costs and competition for containers and bookings went up and up and up, increasing by the month and sometimes week. 

Through all this, persistence and flexibility were key. We would book as many as four times the amount of bookings we would actually be able to retain so that cancellations didn’t have to change our schedule to the same degree, keep in close communication with every relevant partner, and stay in the competition. 

The Future

We don’t know when these challenges will ease up. What was once a simple matter of getting Covid-19 under control (no longer even a simple matter in and of itself) is now a deeply complicated backlog of literally every part of the conveyor belt that moves necessary goods from place to place. What we do know is that without the efficient systems created by Jajaira and further honed in the crucible of the pandemic and global logistics crisis, we wouldn’t be delivering coffee on schedule and in great condition. All crises are growth opportunities, and we’re lucky to be stronger than ever as we head into the future. 

Interested in sourcing coffee with us? Reach out at info@redfoxcoffeemerchants.comTo learn more about our work, check out our journal and follow us on Instagram @redfoxcoffeemerchants, Twitter @redfoxcoffeeSpotify, and YouTube.

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