Never Bet Against Mexico

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Who We Are

Behind every coffee we offer is a great deal of intention and investment — not just the work we do to find aligned partners in remote and underserved areas but to hone both the coffees and the relationships as close to perfection as we can get.

Through developing mutually beneficial relationships with the farmers, cooperatives, and communities we buy from, we are building a stronger, more resilient supply chain. Consistency and repeatability are critical for us. We aren’t in this for just one season.

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Featured Journal Posts

Head to the journal for coffee news and quarterly updates.

Sourcing

Never Bet Against Mexico

June 17, 2025

From Mexico Sourcing & Sales Lead Adam McClellan For us, Mexico sourcing is a labor of love—with emphasis on the labor as much as the love. It’s difficult to convey…

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Logistics

Stability Through Logistics

June 10, 2025

Measuring and mitigating qualitative risk is a critical component of any trading company working with higher-end specialty coffee. Coffee is a perishable imported good. Anyone can travel to origin to…

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Quality

Signal Detection Cupping: Quantitative Analysis is King

May 22, 2025

As the Specialty Coffee Association brings a more subjective and qualitative form of coffee quality analysis to the forefront of the coffee industry with its Coffee Value Assessment, we at…

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Our FAQs

Click the link below for a working list of answers to our most frequently asked questions.

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Work With Us

We’d love to get to know a little more about how we can best support your roasting business.

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Aleco Chigounis

Aleco is the President & Co-Founder of both Red Fox Coffee Merchants in Berkeley, CA USA & Red Fox Sourcing Company…

Julia Fariss

Julia leads business operations and finance for Red Fox, and has been an integral part of the team since day one…

Chloe Meara

Chloe Meara has been with Red Fox since 2015 as a traffic and logistics manager. Her first exposure to the coffee world